Modernizing a legacy brand for the next generation of home bakers

Our team reimagined Betty Crocker’s marketing strategy to reconnect with Millennials and Gen Z by blending nostalgic storytelling with modern technology. We proposed an integrated campaign centered around “Ask Betty,” an AI-powered tool trained by real bakers to offer personalized kitchen advice. Through targeted social media, influencer partnerships, and QR code-enabled packaging, we aimed to build emotional trust while driving engagement, relevance, and long-term loyalty.